Advisory Services

A-Partners Advisory Services

Product Opportunity Mapping 

While developing new products - physical, virtual or a service - is critical to a company’s long-term success, the majority of new product development efforts fail. Product Opportunity Mapping was designed as a framework to help plan and guide the new product development process while also minimizing its common pitfalls.

The framework is targeted towards companies who are spinning out new products not core to their current lines of business as well as for those who are struggling with the new product development process or want to train their teams on practical ways to turn innovation into something more concrete.

Product Opportunity Mapping is offered through facilitated group or one-on-one sessions and focuses on Product Strategy and Product Definition. Sessions are led by Bruce Alton of A-Partners Ventures Inc. who has over 30 years of startup, operating and investment experience in several different industry sectors.

More information can be found at

Strategy, Planning and Corporate Innovation

A-Partners also offers strategic planning and investment due diligence advisory services.

These services are led by Bruce Alton who has over thirty years of senior operating experience in several different industries.

As a startup founder, angel investor and as a C-level operating executive, he has been at the intersection of technology and business for most of his career.


Personally and with partners, Bruce is also a private equity investor and sits on several corporate and community boards.  He serves as a volunteer advisor to several startup companies in Alberta and as a mentor to the Techstars AI Accelerator program. 

Advisory services range from working with startup companies as they build their businesses to established corporations on their strategy and efforts to monetize internally developed innovations.

Bruce focuses on strategic planning and corporate innovation and, for select investors and venture capital groups, providing due diligence assistance.

Bruce has served as a senior executive in many industries such as advanced manufacturing, software development, real estate, venture capital and energy and his current focus is on businesses that utilize artificial intelligence and machine learning to create a competitive advantage.


Learn More

Learn more about Bruce Alton and his background go to:


To learn more about how corporate innovation or Product Opportunity Mapping can work at your company, contact Bruce at or go to